KendraSummit20070627

Kendra Initiative Cross Media Summit for Content Discovery

The Strategy, Technology and Business Case for Content Description, Visibility, Search and Discovery

• CROSS MEDIA SUMMIT for CONTENT DISCOVERY
• The Strategy, Technology and Business Case for
• Content Description, Visibility, Search and Discovery
• Wednesday 27th June 2007, 0800 - 1830 (see timetable for details)
• Frontline Club, London, UK
• Gathering creators, rights holders and technology experts
• Organised by Kendra Initiative
• Venue details, instructions and agenda will be sent via email to all those [registered and listed].
• See below for how to register and get listed.
• Moderated by Gordon Rae - SPRU Science and Technology Policy Research - GB

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KendraSummit20070627Minutes

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This Summit will bring together business strategy and technical know-how from all media industry sectors to work through the issues, innovate and answer the question:

THE UNIVERSAL CATALOGUE - IS THERE THE WILL TO BUILD IT?

How do content owners increase the visibility and discovery of their content? Do we need more metadata standards for cross-media description? What's wrong with ones we already have? Does more effort need to be made to implement those that already exist? Should standards groups build more end-user tools? What are the drivers for industry adoption? Can we make the tools simpler and easier to use? What are the requirements of end-users in the media industry?

Tools enabling metadata aggregation, searching and publishing could be vastly improved. The lack of support and interoperability is having a profound impact on the ability of all media industry sectors to monetise their products.

Bringing together key cross-industry business strategists and technologists from music, film, image, search, standards, publishing, interactive and gaming organisations shaping the digital media marketplace. Aiming to share experiences, discover synergy and innovate. Identifying areas for further investigation to drive adoption of metadata syndication ecosystems that enable content owners to increase visibility of their content.

The day will feature short, sharp business strategy and technology briefings from many experts. Participants will benefit from the experiences of their counterparts in other arts, media and technology.

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Structure:

• In the morning we will have a rapid fire speaker session - each speaker will get not more than 10 minutes to say: who they are; what are the problems and what are the solutions to content discovery. We'll have speaker from all the media sectors. In the afternoon we'll digest the issues in plenary sessions mixed with group work.

Where and when:

• Frontline Club, 13 Norfolk Place, London, W2 1QJ
• http://www.frontlineclub.com/club_misc.php?id=30
• Maps: [Multimap] [Google]
• Wednesday, 27th June 2007
• All day event - 0930 to 1730
• No cost to participants. Event sponsored by [Two Four]
• The Frontline Club will charge for food and refreshments.

Timetable:

• 0800-0830 Arrive
• 0830-0930 Breakfast in the club restaurant
• 0930-0950 Objectives for the Morning : GordonRae and DanielHarris

• 0950-1100 Four Lightning Talks
  • 0950-1000 Regis Flad - System & Technology Manager - ISAN International Agency - CH
  • 1000-1010 David Dawson - Head of the Digital Futures Team - The Museums, Libraries and Archives Council - GB
  • 1010-1020 Fred Bolza, Director of Broadcast and Online Development, MCPS-PRS Alliance, GB
  • 1020-1030 Shelley Taylor - CEO - All Dig Down - US
  • 1030-1040 Questions from the floor and Panel Discussion
  • 1040-1050 Breather Break and Networking

• 1050-1200 Four Lightning Talks
  • 1050-1100 Asha Oberoi - Content Director - ITN Source - GB
  • 1100-1110 James Cridland - Digital Media Director - Virgin Radio - GB
  • 1110-1120 Michael Edwards - Michael Edwards Associates (formerly Sony Music Publishing, IFPI) - GB
  • 1120-1130 Scott Cohen - Founder and VP International - The Orchard - GB
  • 1130-1140 Questions from the floor and Panel Discussion
  • 1140-1150 Breather Break and Networking

• 1150-1210 Five Lightning Talks
  • 1150-1200 Nico Macdonald - Principal - Spy - GB
  • 1200-1210 Gavin Robertson - Vice President of Strategy and Business Development - Broad Street Digital - GB
  • 1210-1220 Mark Birbeck - W3C
  • 1220-1230 David White - Chairman of JUMMP - GB
  • 1230-1240 Brendon Kenny - Business Development Consultant - VK Media Ltd - GB
  • 1240-1300 Questions from the floor and Panel Discussion

• 1300-1400 Lunch

• 1400-1410 Economics of Standards and the Business Case for Investing in them (GordonRae)
• 1410-1420 Objectives for the Afternoon : GordonRae and DanielHarris
• 1420-1440 Group Work on Use Cases and Stakeholders
• 1440-1515 Groups Report Back and Discussion
• 1515-1530 Progress Report and Plans to the end of 2007 (DanielHarris and GordonRae)
• 1530-1600 Tea Break
• 1600-1630 Group Work on Use Cases and Stakeholders
• 1630-1700 Groups Report Back and Discussion
• 1700-1730 Next Actions and Wrap-Up
• 1830 Vacate Room

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Kendra Initiative is an international media, technology, academic and industry alliance. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text). The initiative researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability between and revenue generation for content owners and service providers; to enable consumers to use any device or application to browse, search and purchase content from any content catalogue, seamlessly. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery and payment whilst developing and trialing prototypes and promoting support.

See: http://www.kendra.org.uk

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"Metadata is a key issue for all of us in music, especially finding a way to enter information into a database only once." GuyMcCreery, CEO, Third Ear.

"The biggest threat is obscurity." PeterBuckingham, Head Of Distribution and Exhibition, UK Film Council.

Who:

• Due to size of venue access will be restricted to business user, strategy and technology experts within the media industry.
• Invitations are going out to search engines, media archives, record labels, film companies, open source projects, standards organisation and industry associations.

Remote access to meeting:

• If you want to participate in this meeting but can't physically be with us then join us by audio/video conference. We will be hooking up participants from around the world by [AIM]/[iChat] and [Skype].
• To join the meeting by a/v conference simply enter your AIM/iChat and/or Skype details into your [profile area].
• And send us an email stating how you'd like to connect to the meeting. We're very open to other suggestions for a/v systems - so let us know if you want to use another type and we'll try and accommodate you.
• Continue with instructions to register for the meeting below...

To attend this meeting please register to receive full venue details. Just follow these simple instructions:

• For security and room logistic reasons please make sure you are listed [here] as attending this meeting in advance of the day. Also, if you want to bring along colleagues then make sure they are registered too.

If you are already registered with Kendra Initiative then:

• Register yourself as attending the meeting in your [profile area]. Simple.

If you're not already registered with Kendra Initiative then:

• First register [here]
• You will then get an automatic email containing a one-click link to register for this meeting. Simple.

Minutes:

• Will be posted after the meeting...

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Thanks to the following for promoting this event:

• [BAPLA]
• [DCF]