The Strategy, Technology and Business Case for Content Description, Visibility, Search and Discovery
This Summit will bring together business strategy and technical know-how from all media industry sectors to work through the issues, innovate and answer the question:
THE UNIVERSAL CATALOGUE - IS THERE THE WILL TO BUILD IT?
How do content owners increase the visibility and discovery of their content? Do we need more metadata standards for cross-media description? What's wrong with ones we already have? Does more effort need to be made to implement those that already exist? Should standards groups build more end-user tools? What are the drivers for industry adoption? Can we make the tools simpler and easier to use? What are the requirements of end-users in the media industry?
Tools enabling metadata aggregation, searching and publishing could be vastly improved. The lack of support and interoperability is having a profound impact on the ability of all media industry sectors to monetise their products.
Bringing together key cross-industry strategists and technologists from standards, search, image, music and film companies shaping the digital media marketplace. Aiming to share experiences, discover synergy and innovate. Identifying areas for further investigation to drive adoption of metadata syndication ecosystems that enable content owners to increase visibility of their content.
The day will feature short, sharp business strategy and technology briefings from many experts. Participants will benefit from the experiences of their counterparts in other arts and media sectors.
Participants include Patrick Attallah, CEO, ISAN (International Standard Audiovisual Number); Keith Hill, Head of R&D, MCPS-PRS Alliance; Mark Stuart, Principal Engineer, Pioneer Digital Design; Iain McNay?, Board Member, AIM (Association of Independent Music) and Chairman, Cherry Red Records; Rich Lappenbusch, Director, Microsoft Entertainment and Board Member, DDEX (Digital Data Exchange).
Kendra Initiative is a media and technology, academic and industry alliance of over 500 participants in 40 plus countries. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text). The initiative researches, recommends and develops enhancements to the digital media marketplace that will facilitate interoperability and revenue generation for content owners and service providers. The cross-industry group is currently investigating content description, delivery, visibility, search and discovery.
"Metadata is a key issue for all of us in music, especially finding a way to enter information into a database only once." Guy McCreery?, CEO, Third Ear.
"The biggest threat is obscurity." Peter Buckingham, Head Of Distribution and Exhibition, UK Film Council.
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