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Kendra Initiative Cross Media Summit for Content Discovery

The Strategy, Technology and Business Case for Content Description, Visibility, Search and Discovery

CROSS MEDIA SUMMIT for CONTENT DISCOVERY
The Strategy, Technology and Business Case for
Content Description, Visibility, Search and Discovery
Friday 9th March 2007, 0930 to 1730
Frontline Club, London, UK
Gathering creators, rights holders and technology experts
Moderated by Bob Auger, Technology Correspondent, Cue Entertainment
Organised by Kendra Initiative
Sponsored by Makeni

This Summit will bring together business strategy and technical know-how from all media industry sectors to work through the issues, innovate and answer the question:

THE UNIVERSAL CATALOGUE - IS THERE THE WILL TO BUILD IT?

How do content owners increase the visibility and discovery of their content? Do we need more metadata standards for cross-media description? What's wrong with ones we already have? Does more effort need to be made to implement those that already exist? Should standards groups build more end-user tools? What are the drivers for industry adoption? Can we make the tools simpler and easier to use? What are the requirements of end-users in the media industry?

Tools enabling metadata aggregation, searching and publishing could be vastly improved. The lack of support and interoperability is having a profound impact on the ability of all media industry sectors to monetise their products.

Bringing together key cross-industry strategists and technologists from standards, search, image, music and film companies shaping the digital media marketplace. Aiming to share experiences, discover synergy and innovate. Identifying areas for further investigation to drive adoption of metadata syndication ecosystems that enable content owners to increase visibility of their content.

The day will feature short, sharp business strategy and technology briefings from many experts. Participants will benefit from the experiences of their counterparts in other arts and media sectors.

Participants include Patrick Attallah, CEO, ISAN (International Standard Audiovisual Number); Keith Hill, Head of R&D, MCPS-PRS Alliance; Mark Stuart, Principal Engineer, Pioneer Digital Design; Iain McNay?, Board Member, AIM (Association of Independent Music) and Chairman, Cherry Red Records; Rich Lappenbusch, Director, Microsoft Entertainment and Board Member, DDEX (Digital Data Exchange).

See: http://www.kendra.org.uk

Kendra Initiative is a media and technology, academic and industry alliance of over 500 participants in 40 plus countries. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text). The initiative researches, recommends and develops enhancements to the digital media marketplace that will facilitate interoperability and revenue generation for content owners and service providers. The cross-industry group is currently investigating content description, delivery, visibility, search and discovery.

"Metadata is a key issue for all of us in music, especially finding a way to enter information into a database only once." Guy McCreery?, CEO, Third Ear.

"The biggest threat is obscurity." Peter Buckingham, Head Of Distribution and Exhibition, UK Film Council.

Lunch and supper:

A buffet style lunch will be provided and we'll go out for supper with whoever is still with us.

Where and when:

Frontline Club.
http://www.frontlineclub.com/events/private-events.html
Maps: [Multimap] [Google]
13 Norfolk Place, London, W2 1QJ
Friday, 9th March 2007
All day event - 09:30 to 17:30.
No cost to participants. Sponsored by [Makeni]

Timetable:

0830 Breakfast
0930 Official start
1330 Lunch start
1430 Lunch end
1730 Official end
1830 Vacate room

Who:

Due to size of venue access will be restricted to business user, strategy and technology experts within the media industry.
Invitations are going out to search engines, media archives, record labels, film companies, open source projects, standards organisation and industry associations.

Remote access to meeting:

If you want to participate in this meeting but can't physically be with us then join us by audio/video conference. We will be hooking up participants from around the world by [AIM]/[iChat] and [Skype].
To join the meeting by a/v conference simply enter your AIM/iChat and/or Skype details into your [profile area].
And send us an email stating how you'd like to connect to the meeting. We're very open to other suggestions for a/v systems - so let us know if you want to use another type and we'll try and accommodate you.
Continue with instructions to register for the meeting below...

To attend this meeting please register to receive full venue details. Just follow these simple instructions:

For security and room logistic reasons please make sure you are listed [here] as attending this meeting in advance of the day. Also, if you want to bring along colleagues then make sure they are registered too.

If you are already registered with Kendra Initiative then:

If you're not already registered with Kendra Initiative then:

First register [here]
You will then get an automatic email containing a one-click link to register for this meeting. Simple.

Minutes:

Will be posted after the meeting...

Thanks to the following organisations for promoting the event: