This page is for working out how to best express "what is Kendra?" in a punchy and succinct way. It's the description that should be at the top of the home page, the first thing that a visitor sees...
The current description
Kendra Initiative is a media and technology, academic and industry alliance of over 500 participants in 40 plus countries. The mission is to foster an open distributed marketplace for digital media (films, music, images, games, text, etc). Kendra Initiative is currently engaged in developing and trialing prototypes whilst promoting support. Its goals are to:
- Simplify and streamline buying and selling digital content by driving industry adoption of open protocols.
- Enable interoperability between service providers, media applications and devices - every link in the content value chain.
- Build a system where consumers can use any device or application to browse, search and purchase from the globally distributed collection of content catalogues.
- Create a more pleasurable buying experience for consumers and increase reach and revenue for content owners.
By bringing together content creators/owners and specialists from industry and academia Kendra Initiative is constructing a framework that will enable all organisations and individuals in the content distribution industry to exchange ideas and build this system. Join us.
The project is not for profit and any intellectual property created within the organisation, such as software and reference architecture, will be provided free of charge and free from usage restrictions to the global community.
Ideas and rationale
Kendra initiative researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability and revenue generation for content owners and service providers.
The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text).
The cross-industry group is currently investigating content description, delivery, visibility, search and discovery.
An international alliance of media and technology, academic and industry.
Kendra Initiative, an international media, technology, academic and industry alliance, researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability and revenue generation for content owners and service providers. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery and payment whilst developing and trialing prototypes. Visit
http://www.kendra.org.uk
Kendra Initiative, an international media, technology, academic and industry alliance, researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability between and revenue generation for content owners and service providers; to enable consumers to use any device or application to browse, search and purchase content from any content catalogue, seamlessly. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery and payment whilst developing and trialing prototypes. Visit
http://www.kendra.org.uk
Kendra Initiative is an international media, technology, academic and industry alliance. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text). The initiative researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability between and revenue generation for content owners and service providers; to enable consumers to use any device or application to browse, search and purchase content from any content catalogue, seamlessly. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery and payment whilst developing and trialing prototypes and promoting support.
Should we remove the numbers from the description?
- Q: The total looks to me to be around +1000 + (1143) rather than the 840 listed in the text and 500 and 40 countries on the home page. I know this updating is a constant drag - but I wanted to point this out as it will be picked up when we start sending funding orgs to the site. -- FarooqHussain
- A: To clarify: the total that received the [email newsletter] was 2385. The 840 are the number of people that have actually listed themselves on the website. There are also some bouncing email addresses.
- Q: Should we remove the numbers from the description? -- DanielHarris
- A: I think the numbers are helpful. Though it seems that it would be sensible to delete the bouncing email addresses at least maybe just keeping names and affiliation. I've seen a few people I know who are likely to still be interested in participating but have moved organizations etc. -- FarooqHussain
Other home page descriptions for similar organisations
The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. W3C is a forum for information, commerce, communication, and collective understanding...
http://www.w3.org/
Welcome to Coral Consortium - a cross-industry group to promote interoperability between digital rights management (DRM) technologies used in the consumer media market. The Consortium's goal is to create a common technology framework for content, device, and service providers, regardless of the DRM technologies they use. This open technology framework will enable a simple and consistent digital entertainment experience for consumers...
http://www.coral-interop.org/
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