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In regards to use cases for KendraInitiative, one area we should probably reference is the benchmarks which the TV-Anytime Specifications are based on. The most intriuging for them will most likely be the Phase 2 business models which are described below in their entirety. These business models may also be located at www.etsi.org, ETSI TS 102 822-1 V1.3.1 entitled "Broadcast and On-line Services: Search, select, and rightful use of content on personal storage systems("TV-Anytime"); Part 1: Benchmark Features."

Key Phase 2 Business Models Table 3 KEY BUSINESS MODELS PHASE 2 Descriptions"

BM2 001 A consumer will want to capture content onto their portable device over a wired or wireless network and transfer that content with associated metadata to their home device and other mobile devices.

BM2 002 A consumer will want to make available some of their recordings, and information about them, to another users home network or to a friend through an external transmission path, or any removable exchange medium available.

BM2 003 A consumer will want their PDR to capture a complete interactive package such as interactive TV that contains applications, data, text, graphics, video and audio files and links to other online content.

BM2 004 A consumer will want to be able to move between a free to air and pay per view environment when a broadcaster transmits both FTA and PPV content that are linked.

BM2 005 A consumer will want their PDR to be able to record elements of content (such as games) from trusted content providers and be told the best order in which to consume this content.

BM2 006 A consumer will want to request, by setting manual preferences, that all their mobile PDR content contain mostly audio or television programmes containing audio description.

BM2 007 A consumer travelling abroad will want to set preferences that allow them to capture content relevant to their home location preferences or personal preferences.

BM2 008 A consumer will want their personal preferences to be available to them when using rented TV-Anytime equipment, and that equipment will record content of interest to them, regardless of location.

BM2 009 The consumer will want to be able to capture enhancing content in advance of a broadcast event so that when the main element is broadcast, those enhanced features are available on the TV-Anytime device for synchronous playback.

BM2 010 A consumer will want to be able to play complex games that include pre recorded content and links to broadcast programming.

BM2 011 A consumer will want their PDR to seamlessly and automatically update time sensitive content (such as news and advertising) recorded on their device.

BM2 012 A consumer will want to be able to pre-record programme associated content such as subtitles, captions and additional textual information so that during a subsequent live broadcast programme their PDR can offer them alternative, synchronized subtitles, captions and background textual information.

BM2 013 A consumer will want to capture a multi-stream offering in such a way that when they play the content at a later date the different streams remain synchronous.

BM2 014 A consumer will want to set their preference between using content off their PDR devices in "subtitle text" mode rather than audio streams.

BM2 015 A consumer will want to be certain that any content they search for is playable on their device.

BM2 016 A consumer who subscribes to content service providers will want to be sure that the content they receive is appropriate to each or all of their devices.

BM2 017 A consumer will want to be able to acquire content while on the move, and for their TV-Anytime service to know the terminal capabilities before delivering content.

BM2 018 An advertiser will want to ensure that any replacement of advertising spots complies with national, regional advertising rules and regulations.

BM2 019 A provider of a premium service wants to ensure that the consumer is charged for content only after they have watched more than the 'free element' of that content.

BM2 020 A consumer will want to make purchases from their TV-Anytime device after seeing promotional or advertising features downloaded to their device.

Ed Bates


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Last edited May 11, 2007 8:20 am by DanielHarris (diff)
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