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[kNews] Last meetings, MILIA success, advertise your content...



Dear All,

Only 3 more meetings are planned...

1. Meeting invite, Olswang, London, Wednesday 28th April 2004
2. Last London meetings - 3 last chances to attend
3. How to advertise your content on the Internet
4. MILIA and MIPTV report - The Broadband Future Workshop success
5. Event Summary

1. MEETING INVITE, OLSWANG, LONDON, WEDNESDAY 28TH APRIL 2004

Come along to the Kendra Initiative meeting at Olswang, 90 High Holborn, 
London, WC1V 6XX. Arrive 17:30 for a 18:00 start going on till 20:30. 
Registration is easy - just hit the relevant link towards the bottom of 
this email.
 

We'll be demonstrating the Global Media Catalogue concept. We'll have 
presentations from content publishers (Romek Szczesniak of Spiky Black Cat) 
and developers (Neil Harris, creator of Sohonet). Also looking at ways of 
working with BBC?s Creative Archive project.
 

We invite content publishers, developers (business and software/technical) 
that want to see a level and open content marketplace.
 

2. LAST LONDON MEETINGS - 3 LAST CHANCES TO ATTEND

That's right folks - there are no more meetings planned after the next 3: 
April 28th, May 5th and May 19th. So, get yourself along to a meeting to 
see how we're going to get a level and open content marketplace. You'll get 
a demonstration of our semantic catalogue publishing/querying system 
prototype. You'll see how you can get your catalogue on to the Kendra 
Catalogue Trial. And you'll get an overview of the semantic web thrown in. 
As always, attendance is free - thanks to our sponsors. Please register on 
the website so that we are aware of numbers. For more info see:
 
http://www.kendra.org.uk/meetings.php#future-meetings

"Why are these the last few meetings?", I hear you cry. Well... with MILIA 
being such a success, these last few meetings will be sufficient "spreading 
the word" for a while. I want the core Kendra group to focus on building 
the trials and applying for joint project funding.
 

May 5th is a bit of a special: we've teamed up with the British Computer 
Society (BCS) Internet Specialist Group (ISG) and the Association of 
Computing Machinery (ACM) British Chapter. So, that will prove to be an 
interesting meeting.
 

3. HOW TO ADVERTISE YOUR CONTENT ON THE INTERNET

We are still accepting entries for the Kendra Catalogue Trial. Essentially, 
we want to point consumers to your digital media content be it for download 
on your website or for sale on iTunes or wherever. What could be better 
than that?
 

All it takes is for you to provide us with your catalogue database - not 
the actual digital media files - can be an Excel or structured text file 
too. For instructions on how to get on the trial and examples of catalogues 
from other owners see:
 
http://www.kendra.org.uk/catalogue.php#overview

4. MILIA AND MIPTV REPORT - THE BROADBAND FUTURE WORKSHOP SUCCESS

Thanks to all who attended The Broadband Future Workshop at MILIA. It was 
our first foray into the world of content publishers and it was a great 
success. Over 50 people packed the room to hear Neil and I present and to 
discuss the future content marketplace. We have some notes from the meeting 
here:
 
http://www.kendra.org.uk/wiki/wiki.pl?KendraMeeting20040402Minutes

What was encouraging was hearing a greater understanding of the need for 
interoperability from industry high flyers. However, many still seemed 
unable to prioritise on the idea of making money from their content (an 
open and interoperable marketplace) over the idea of protecting their 
content from unauthorised use (which tends towards tightly coupled supply 
chains, a fragmented marketplace and consumer confusion/frustration). With 
our Kendra Trials I know we can show that a level and open content 
marketplace is not only possible but profitable too. We want to show that 
we can prioritise on the idea of making money from content. Interesting 
times ahead...
 

A big thanks to Ferhan Cook, Mediaplay and all at Reed Midem for making it 
happen.
 

5. EVENT SUMMARY

- Kendra Initiative Meeting 28/04/2004
- Kendra Initiative Meeting 05/05/2004
- Kendra Initiative Meeting 19/05/2004
See: http://www.kendra.org.uk/meetings.php#future-meetings

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