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Re: [kGen] Single European Market plan for online content
just for your information. Leonardo Chiariglione posted some thoughts
about the EU Communication - see  and .
"Gordon Rae" <gordon.rae@xxxxxxxxxxxxxxxxxxxxxx> writes:
> An important announcement for Kendra members in Europe, or selling
> into Europe. The Commission will make recommendations by the middle of
> 2008 on new ways for achieving a single online market for 500 million
> potential consumers worth 8.3 billion euros.
> On Thursday 3rd January, the European Commission adopted a
> Communication on Creative Content Online which launches further
> actions to support the development of innovative business models and
> the deployment of cross-border delivery of diverse online creative
> content services.
> The transfer of creative content services to the online environment is
> an example of major systemic change. Building on the results of the
> consultation process which took place in 2006, while complementing the
> initiatives already undertaken in the context of the i2010 strategy,
> the Commission intends to launch further actions to support the
> development of innovative business models and the deployment of
> cross-border delivery of diverse online creative content services.
> The Commission deems that there are four main, horizontal challenges
> which merit action at EU-level:
> Availability of creative content
> - Lack of availability of creative content for online distribution
> and lack of active licensing of rights on new platforms remain
> major obstacles for the development of online content services.
> Since online content is a nascent market, the value of new forms
> of distribution is sometimes still unknown. This results in major
> difficulties in settling terms of trade for online exploitation of
> creative content. Most of the difficulties related to availability
> of content are considered as inherent to emerging markets, and
> stakeholders are expected to find innovative and collaborative
> solutions to exploit content online and prevent or remedy
> bundling, exclusivity or non-use of media rights .
> Multi-territory licensing for creative content
> - The online environment allows content services to be made
> available across the Internal Market. However, the lack of
> multi-territory copyright licences makes it difficult for online
> services to fully benefit from the Internal Market potential.
> While it is first for right holders to appreciate the potential
> benefits of multi-territory licensing, there is a need to improve
> the existing licensing mechanisms to allow for the development of
> multi-territory licensing mechanisms.
> Interoperability and transparency of Digital Rights Management
> systems (DRMs)
> - Technologies allowing management of rights in the online
> environment can be a key enabler for the content sector's digital
> shift and for the development of innovative business models -
> especially with regard to high value content. As lengthy
> discussions among stakeholders did not yet lead to the deployment
> of interoperable DRM solutions, there is a need to set a framework
> for transparency of DRMs regarding interoperability, by ensuring
> proper consumer information with regards to usage restrictions and
> Legal offers and piracy
> - Piracy and unauthorised up- and downloading of copyrighted
> content remains a central concern. It would seem appropriate to
> instigate co-operation procedures ("code of conduct") between
> access/service providers, right holders and consumers in order to
> ensure a wide online offer of attractive content,
> consumer-friendly online services, adequate protection of
> copyrighted works, awareness raising/education on the importance
> of copyright for the availability of content and close cooperation
> fight piracy/unauthorised file-sharing.
> The market for online creative content is emerging and developments
> take place at a rapid pace. This calls for a twofold approach to deal
> with already identified challenges that need to be addressed quickly,
> and to launch further discussions on some of the existing and
> forthcoming challenges. Therefore, this Communication is launching a
> focused public consultation in preparation for the adoption of a
> Recommendation on Creative Content Online by the Council and the
> European Parliament, and is creating a stakeholders' discussion and
> cooperation platform, the so-called "Content Online Platform", to
> initiate the work on forthcoming challenges.
> All stakeholders are invited to take position on the elements listed
> in the Annex to the Communication by 29/02/2008.
> Gordon Rae
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