Re: [kGen] ...Wanted: Marketing Resources for Kendra in 2002

[Daniel Harris <daniel@xxxxxxxxxxxxx>]

Hi Gabriella and All,

It's great to see you stepping forward... We really do need more structure 
in the initiative, it's true...

At 15:35 22/01/02 +0000, Gabriella Goddard wrote:
>Finally, a successful marketing plan needs to be focused on delivering
>results.  So what results do Kendra want to achieve this year?

Where do you want me to stop? Development/coding the trials and automating 
the website - maintaining website takes up a fair amount of time as it 
stands. We need participants for trials, speakers for conferences.

>I suggest
>that we kick off the new year with a Kendra meeting

Great idea! We could make it easy by having it in a bar (or somewhere less 
smokey) for few hours. We could have 'em every few weeks - keep up momentum...

>that is focused on
>defining our goals for the year, what we want to achieve with the Kendra
>system and where we want to go with the Kendra Initiative.  This needs to be
>a collective discussion, so what are your thoughts?

I suggest we get as many ideas down on paper/digital *before* the meeting. 
It's really easy to go blank just before a meeting. Some of my best ideas 
happen on a forest walk. In order to kick it off how about the following...

We want structure. That means we need documentation to describe this 
structure. How about setting the goal/results as a set of documents that 
fully describe what is happening within Kendra Initiative and how it 
functions and why we're here.

>Finally, Daniel, would you be able to set up a discussion group for Kendra
>Marketing, so that members can choose whether or not they want to be
>involved in marketing discusions.

Due to technical difficulties it would be far easier for us if we used the 
kFW list for marketing discussion for the moment. That's not a bad choice 
as the definition of Kendra Framework (kFW) is "For work on business models 
and Kendra Initiative structure/mission". Is that cool? You can join it here:
http://www.kendra.org.uk/profile.php#lists

Cheers Daniel