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Re: [kEv] Summit: The agenda...
This is what I just sent to an high ranking R&D man at a large mobile
company in answer to his asking for a clearer understanding of what
we mean to achieve and also clarify if it is a conference or a
workshop...
----
The overall drive of the Summit is to foster enhancements to content
discovery and hence facilitate the driving of revenues to content
owners and service providers in the content value chain. The aim is
to foster cross-fertilisation of ideas across media industry sectors.
Content owners are not a happy bunch and there is a big opportunity
to provide solutions to assist their businesses. The lack of widely
used standards within industry sectors means content providers find
it prohibitive to repurpose their digital media and catalogue
metadata for each one of the distribution platforms - because many of
these use their own proprietary formats for data input. This reduces
potential revenue to content owners and service providers alike.
As a large communications service provider it is in your interests to
better understand the challenges that content providers face to get
their products on all the distribution platforms. Enabling consumers
to easily browse, search and purchase content is only one half of the
equation. The other being the ease with which the content owner can
make their product available.
While there are barriers for consumers to get the content they want
in the format they want and there are barriers to content owners to
publish their content then consumers will drift towards systems that
provide them with the convenience of global catalogue access.
Unfortunately, in many respects, file sharing still offers a superior
"shopping" experience. However, both content owners and service
providers loose out on the revenue opportunity, there being no
commerce channel.
The Summit day will oscillate between plenary sessions and group
work. At each stage gathering, distilling and refining ideas.
Specific lines of investigation will evolve throughout the day, co-
driven by the concerns of the participants, within a framework of
innovating the content marketplace. The questions (in the invite
below) provide a starting point for discussions. For instance, are we
building the right tools? Many record labels in our membership don't
think so.
----
He then rang me and wants to be kept informed but can't make a
decision without a clear participants list and a more defined structure.
We go on...
Cheers Daniel
On 8 Feb 2007, at 08:35, Daniel Harris wrote:
Neil suggested we move from group work to plenary sessions
throughout the day. At each stage distilling and refining ideas.
It's much more like a high level workshop where everyone is
involved, sharing and learning.
A number of people will get 5-10 minute slots to put their points
over. We could have up to 30 of these in a few hours to really get
the ideas flowing. No one will be expected to deliver a keynote. I
think it will be a fun and challenging day.
Please continue with the suggestion for the day's structure and
we'll put them on the wiki:
http://www.kendra.org.uk/wiki/wiki.pl?KendraMeeting20070309
Cheers Daniel