RE: [kEv] Summit: Name change to attract content owners?...

["Yvette Elkana" <yvette.elkana@xxxxxxxxxxxxx>]

Isn't SUMMIT still to be used? It's Metadata that I agree needed to go. I
realise that Cross-Media and Converged Media can be applied ambiguously.
Cross-Media as I think you (Daniel) meant it referred to TV, Radio,
Internet, Mobile phone, etc. as delivery points or content players around
which the media industry has grown whilst Converged Media refers to the
technologies used to create, deliver and play content to/on these devices.
It is the convergence of the creation, delivery channel and player
technologies that has revolutionised the industry.

I think we should include monetisation of content and how that is supported
in metadata (although we won't use that word).

-----Original Message-----
From: owner-k-events@xxxxxxxxxxxxxxxxxxx
[mailto:owner-k-events@xxxxxxxxxxxxxxxxxxx] On Behalf Of Singh Gurbir
Sent: 07 February 2007 16:38
To: k-events@xxxxxxxxxxxxxxxxxxx
Subject: RE: [kEv] Summit: Name change to attract content owners?...

Hi,

It is interesting and useful to consider and reflect on the "first
impression" many people will have.

My thoughts. Since much of the change and development is driven by the
bottom line, the name should convey this important "evolving commercial"
element. I originally liked "summit" it implied a cross road where
significant decisions would be taken. But yes .. it may be dry and/or
open to misinterpretation.

So how about "Kendra Initiative - Emerging Market in Converging Digital
Media"
Gurbir

> -----Original Message-----
> From: owner-k-events@xxxxxxxxxxxxxxxxxxx 
> [mailto:owner-k-events@xxxxxxxxxxxxxxxxxxx] On Behalf Of Yvette Elkana
> Sent: 07 February 2007 14:56
> To: k-events@xxxxxxxxxxxxxxxxxxx
> Subject: RE: [kEv] Summit: Name change to attract content owners?...
> 
> 
> I am already more interested. The previous title would tend 
> to catch the attention of the techies more than anyone else 
> (no offence to techies of which I was one for many, many 
> years). How about change Cross-Media to Converged Media? IP 
> and digitisation have lead to a convergence of technologies 
> delivering media experiences.
> 
> -----Original Message-----
> From: owner-k-events@xxxxxxxxxxxxxxxxxxx
> [mailto:owner-k-events@xxxxxxxxxxxxxxxxxxx] On Behalf Of Daniel Harris
> Sent: 07 February 2007 07:33
> To: Kendra Events
> Subject: [kEv] Summit: Name change to attract content owners?...
> 
> After sending out a number of invites to people in the music 
> industry  
> I was wondering if the title for the summit may be a bit dry for  
> them. At the moment we have:
> 
> Kendra Initiative Cross-Media Metadata Summit
> - For Content Description, Visibility, Search and Discovery
> 
> But I reckon we should loose the metadata completely as this will  
> turn off content owners. How about:
> 
> Kendra Initiative Cross-Media Summit for Content Discovery
> - The Strategy, Technology and Business Case for Content 
> Description,  
> Visibility, Search and Discovery
> 
> ?
> 
> What's your gut feeling?
> 
> Cheers Daniel
> 
>