RE: [kEv] Summit: Name change to attract content owners?...

["Yvette Elkana" <yvette.elkana@xxxxxxxxxxxxx>]

I am already more interested. The previous title would tend to catch the
attention of the techies more than anyone else (no offence to techies of
which I was one for many, many years). How about change Cross-Media to
Converged Media? IP and digitisation have lead to a convergence of
technologies delivering media experiences.

-----Original Message-----
From: owner-k-events@xxxxxxxxxxxxxxxxxxx
[mailto:owner-k-events@xxxxxxxxxxxxxxxxxxx] On Behalf Of Daniel Harris
Sent: 07 February 2007 07:33
To: Kendra Events
Subject: [kEv] Summit: Name change to attract content owners?...

After sending out a number of invites to people in the music industry  
I was wondering if the title for the summit may be a bit dry for  
them. At the moment we have:

Kendra Initiative Cross-Media Metadata Summit
- For Content Description, Visibility, Search and Discovery

But I reckon we should loose the metadata completely as this will  
turn off content owners. How about:

Kendra Initiative Cross-Media Summit for Content Discovery
- The Strategy, Technology and Business Case for Content Description,  
Visibility, Search and Discovery

?

What's your gut feeling?

Cheers Daniel